Rodent Control in Hattiesburg, MS

Understanding the Need for Professional Rodent Control in Hattiesburg, MS

Discovering rodents in your home or business is more than just an unpleasant surprise — it's a serious issue that requires immediate, expert attention. These pests, including squirrels, mice, and rats, can cause significant property damage, contaminate food sources, and pose health risks through the spread of disease. Effective rodent control is essential for protecting your property and ensuring the health and safety of those within your space. At Hattiesburg Pest Pros, we specialize in comprehensive rodent management solutions designed to eliminate current infestations and prevent future problems.

Many Hattiesburg residents and business owners face common frustrations when dealing with rodents:

• ✅ Hearing scratching or scurrying sounds
• ✅ Finding droppings in pantries or cupboards
• ✅ Noticing gnawed wires or structural damage
• ✅ Worries about disease transmission
• ✅ Ineffective DIY attempts
• ✅ Concern for family and pet safety

We understand these concerns and offer targeted strategies to address them head-on. Our professional approach provides lasting relief from rodent issues, restoring peace of mind and security to your property. Let us help you reclaim your space from these unwelcome guests with our proven techniques for rodent control in Hattiesburg, MS.

Why Choose Hattiesburg Pest Pros for Rodent Extermination?

When you're facing a rodent problem, you need a pest control company you can trust to deliver effective and reliable results. Hattiesburg Pest Pros stands out in the Hattiesburg, Mississippi area for our commitment to quality, expertise, and customer satisfaction. We have deep roots in the local community and understand the unique challenges of pest control in our region.

• Extensive experience in residential and commercial rodent control.
• Certified and highly-trained pest management professionals.
• Proven track record of successfully eliminating rodent infestations.
• Use of safe and effective methods for rodent removal and exclusion.
• Emphasis on long-term prevention strategies to keep rodents away.
• Guaranteed results and dedication to exceeding customer expectations.
• Friendly and professional service from start to finish.

Our mission is to provide the highest level of service, ensuring your home or business remains free from rodents. We are dedicated to not just removing pests, but also providing the knowledge and support you need to maintain a pest-free environment. Our commitment to quality and detailed approach sets us apart as the premier choice for rodent control in Hattiesburg, MS.

Comprehensive Rodent Control Services

Our rodent control services are designed to address every aspect of an infestation, from initial identification to long-term prevention. We employ a multi-faceted approach that is tailored to the specific species of rodent, the severity of the infestation, and the unique characteristics of your property. Our goal is not only to eliminate the immediate problem but also to create a barrier that prevents future re-entry.

Thorough Inspection and Identification

The first step in our process is a detailed and thorough inspection of your property. Our trained technicians will carefully examine both the interior and exterior, searching for signs of rodent activity such as droppings, gnaw marks, runways, and entry points. Identifying the specific species of rodent (e.g., house mice, Norway rats, roof rats, raccoons) is crucial, as their behaviors and effective control methods vary. This inspection helps us understand the extent of the infestation and develop a targeted treatment plan. We'll look in common areas like basements, attics, crawl spaces, garages, and around foundations.

Pinpointing Entry Points

A critical part of the inspection involves identifying how rodents are gaining access to your property. Mice can squeeze through openings as small as a quarter-inch, while rats need only a half-inch. We'll locate and document these vulnerable spots, which can include gaps around pipes, vents, electrical conduits, windows, doors, and cracks in the foundation or walls. Addressing these entry points is vital for preventing future infestations after removal.

Customized Treatment Plans

Based on the findings of our inspection, we develop a customized treatment plan for your specific situation. There is no one-size-fits-all approach to rodent control. Our plans take into account the type of rodent, the severity of the infestation, the size and layout of your property, and any specific concerns you may have, such as the presence of children or pets.

Targeted Rodent Removal Methods

We utilize a variety of proven methods for safe and effective rodent removal. The chosen methods depend on the type of rodent and the location of the infestation. Options may include snap traps, tamper-resistant bait stations, and exclusion techniques. We prioritize methods that are effective while minimizing risk to non-target animals and ensuring the safety of your family and pets. All treatments are applied by our licensed and experienced professionals according to industry best practices and applicable regulations.

Exclusion and Prevention Strategies

Eliminating the current rodent population is only half the battle. To achieve lasting results, it's essential to prevent new rodents from entering your property. Our exclusion services focus on sealing and securing potential entry points identified during the inspection. This can involve repairing damaged screens, sealing cracks and gaps with durable materials, installing rodent-proof netting, and recommending other structural modifications.

Ongoing Monitoring and Maintenance

Depending on the situation, we may recommend ongoing monitoring and maintenance services to ensure the effectiveness of the treatment and prevent future problems. This can include periodic inspections and proactive measures to address any new potential entry points or signs of activity. Regular monitoring is particularly important for commercial properties or properties located in areas prone to rodent infestations. We are dedicated to providing long-term peace of mind.

Signs You Need Rodent Control and Common Problems They Cause

Identifying a rodent problem early can significantly reduce the damage and risks associated with an infestation. While some signs are obvious, others can be more subtle. Recognizing these indicators and understanding the potential consequences of ignoring them is crucial for protecting your property and health. Many people in Hattiesburg, whether in their home or commercial space, will eventually encounter rodent issues. It's important to be aware of the signs.

Droppings

Finding small, pellet-like droppings is one of the most common and definitive signs of a rodent infestation. The size and shape of the droppings vary depending on the species — mouse droppings are typically small and rice-shaped, while rat droppings are larger and capsule-shaped. Droppings are most often found near food sources, in pantries, cupboards, under sinks, and along baseboards. The presence of droppings indicates active infestation and a potential health hazard due to associated bacteria and viruses. Prompt cleaning and professional intervention are highly recommended.

Ignoring droppings allows for the continued spread of pathogens. Rodents defecate frequently, and their droppings can contain harmful bacteria like Salmonella and hantavirus. Proper cleanup requires wearing protective gear, using disinfectants, and avoiding sweeping, which can aerosolize harmful particles. Professional pest control not only removes the rodents but also provides guidance on safe cleanup procedures to protect the occupants of the property. This is a critical step that many DIY methods overlook.

Gnaw Marks

Rodents have ever-growing incisor teeth and must constantly gnaw to keep them worn down. Finding gnaw marks on wood, plastic, wires, pipes, or even furniture is a clear sign of their presence. These marks can be found on baseboards, doorframes, cabinets, and electrical wires. Gnawed electrical wires pose a significant fire hazard, a serious risk that should not be underestimated. Structural damage to walls and floors can also occur over time.

Damage from rodent gnawing can be extensive and costly to repair. Beyond the visible damage to structures and belongings, gnawing on electrical wires can disable appliances, cause power outages, and even start fires. Plumbing can also be compromised, leading to leaks and water damage. A professional inspection can reveal the extent of gnawing damage and help prioritize repairs and exclusion efforts. Don't wait until a small problem becomes a major expense.

Scratching or Scurrying Sounds

Hearing scratching, scurrying, or gnawing sounds, particularly at night when rodents are most active, is a strong indicator of an infestation. These sounds are often heard within walls, ceilings, floors, or attics. The location and intensity of the sounds can sometimes help identify the type of rodent and the severity of the problem.

These noises aren't just annoying; they are evidence of rodents moving and nesting within your property's infrastructure. Activity within walls can be in shared spaces, meaning infestations can spread to other areas quickly. Professionals have the tools and expertise to pinpoint the source of these sounds and access difficult-to-reach areas where rodents are hiding and breeding. Ignoring these sounds is akin to ignoring a ticking time bomb. Addressing them promptly minimizes the extent of the infestation.

Nests

Rodents build nests using shredded materials such as cardboard, fabric, insulation, and paper. Finding nests in hidden areas like attics, basements, crawl spaces, cluttered corners, or behind appliances indicates that rodents have established a breeding ground. Nests often contain droppings and can be another source of airborne contaminants.

Nests indicate that rodents are comfortable and reproducing on your property. A single pair of mice can produce multiple litters in a year, leading to a rapidly growing population. Nests made of flammable materials within walls or attics also increase fire risk. We can locate and safely remove nests, implementing strategies to prevent rodents from rebuilding in those areas and disrupting their breeding cycle.

Unpleasant Odors

A persistent, musty odor, particularly in enclosed spaces, can be a sign of a rodent infestation. This odor often comes from rodent urine and droppingsacumalating over time. In some cases, a deceased rodent within a wall or other hidden space can also cause a strong, foul smell requiring professional detection and removal.

Rodent odors are not just unpleasant; they can also affect indoor air quality and potentially trigger allergies or respiratory issues in sensitive individuals. A strong, stagnant odor can even attract more pests. Our professionals not only eliminate the source of the odor but also provide guidance on cleanup and ventilation to restore fresh, healthy air to your property. Don't mask the smell; eliminate the source.

Visual Sightings

Seeing a live rodent — whether a mouse scurrying across the floor or a rat spotted in your yard or attic — is a definitive sign of infestation. Because rodents are primarily nocturnal and evasive, seeing one during the day often indicates a large or established population actively searching for food or shelter. Such sightings necessitate immediate action.

A single sighting is often just the tip of the iceberg. For every rodent seen, there are often many more hidden within the walls or other protected areas. Ignoring visual sightings allows the infestation to escalate, making it more challenging and costly to control. Professional intervention at the first sighting can prevent a minor issue from becoming a major crisis. For instance, wildlife control might also be needed for larger animals.

Steps in Our Rodent Control Process

At Hattiesburg Pest Pros, our rodent control process is thorough and designed for maximum effectiveness and long-term prevention. We follow a systematic approach to ensure that every aspect of the infestation is addressed, from initial assessment to post-treatment monitoring. Our goal is to provide a lasting solution to your rodent problems.

Initial Consultation and Assessment

Our process begins with a detailed consultation to understand your concerns and a comprehensive assessment of your property. This involves speaking with you about where you've seen or heard rodent activity and any issues you've noticed. Our technician will then conduct a thorough inspection to identify the specific type of rodent, the extent of the infestation, and potential entry points. This initial assessment is critical for developing a targeted and effective treatment plan.

Understanding Your Specific Needs

Every property and every infestation is unique. During the consultation, we take the time to understand your specific needs and concerns. Do you have pets or children that require special consideration? Are there particular areas of your property where the activity is concentrated? Your input helps us tailor our approach and ensure the safety and efficacy of the treatment. We believe in open communication and working collaboratively with our clients.

Customized Treatment Plan Development

Following the assessment, we develop a customized treatment plan outlining the recommended strategies, methods, and timeline for addressing your rodent problem. This plan will be clearly explained to you, and we'll answer any questions you may have. Transparency is important to us, and we want you to understand exactly how we plan to resolve the issue. The plan will consider factors like the type of rodent, the severity, and your property's layout.

Integration of Multiple Control Methods

Our treatment plans often integrate multiple control methods for a comprehensive approach. This might include trapping for quick removal of existing rodents, baiting in secure and tamper-resistant stations, and exclusion work to prevent re-entry. The combination of methods is chosen to maximize effectiveness while minimizing risk. We prioritize methods that are safe for use around homes and businesses.

Implementation of Treatment and Exclusion

Once the plan is approved, our trained technicians will implement the chosen treatment methods. This involves strategically placing traps or bait stations in areas of high rodent activity, according to safety guidelines. Simultaneously, we will begin implementing exclusion measures, such as sealing cracks, repairing damaged screens, and installing barriers to block entry points. This step is crucial for breaking the cycle of infestation.

Focus on Safety and Minimal Disruption

We understand that having pest control work done can be disruptive. Our technicians work efficiently and professionally to minimize inconvenience to you. We prioritize the safe application of all products and methods, taking precautions to protect your family, pets, and employees. Our goal is to resolve your rodent problem effectively with as little disruption as possible to your daily life or business operations in Petal or other nearby areas.

Follow-Up and Monitoring

Depending on the severity of the infestation and the customized plan, follow-up visits may be scheduled to monitor the effectiveness of the treatment, remove trapped rodents, replenish bait as needed, and make any necessary adjustments. Ongoing monitoring is key to confirming the infestation has been eliminated and ensuring long-term prevention.

Long-Term Prevention Advice

We also provide valuable advice on how to proactively prevent future rodent infestations. This includes recommendations for proper sanitation, storage of food and waste, and simple maintenance tasks that can make your property less attractive to rodents. Empowering you with this knowledge is part of our commitment to helping you maintain a pest-free environment. Prevention is always better than cure, especially when it comes to rodents.

More About Rodent Behavior and Why They Invade Hattiesburg Properties

Understanding why rodents invade our homes and businesses in Hattiesburg is key to preventing future problems. Rodents are driven by basic needs: food, water, and shelter. The urban and suburban environment of Hattiesburg, with its mix of residential areas, commercial establishments, and natural spaces, provides ample opportunities for rodents to find what they need to survive and thrive. Whether it's a warm attic during winter or discarded food scraps, properties often inadvertently offer irresistible havens for these pests. This is a common issue not just in Hattiesburg but also in neighboring areas like Laurel and Oak Grove.

Seasonal Influences on Rodent Activity

Rodent activity is often influenced by the changing seasons. As temperatures drop in the fall and winter, rodents move indoors seeking warmth and shelter from the cold. This is when you might notice increased activity and signs of infestation in your home or business. During spring and summer, populations can grow rapidly outdoors, and rodents may still seek indoor shelter from extreme heat or heavy rains. Understanding these seasonal patterns helps us anticipate potential issues and advise on timing for preventative measures.

During the colder months, a heated building becomes an incredibly attractive refuge for rodents. They are not well-equipped to handle freezing temperatures outdoors. Seeking shelter is a survival instinct. Likewise, during hot Mississippi summers, indoor spaces offer relief from the heat and access to water sources that might be scarce outside. Recognizing these seasonal changes helps homeowners and businesses in Hattiesburg be more vigilant and proactive about pest control efforts. Sealing entry points before winter hits is a very effective preventative strategy.

The Role of Sanitation and Food Sources

Poor sanitation and readily available food sources are major attractants for rodents. Unsecured garbage cans, pet food left out, spills, crumbs, and improperly stored food items provide easy meals for rodents. Even small amounts of food are sufficient to sustain a rodent population. Addressing sanitation issues is a fundamental component of effective rodent control and prevention.

Rodents have an excellent sense of smell and can detect food from a distance. They are opportunistic feeders and will exploit any available food source. Implementing good sanitation practices, such as storing dry goods in airtight containers, promptly cleaning up spills and crumbs, and securing garbage cans with tight-fitting lids, can significantly reduce the attractiveness of your property to rodents. Limiting access to food is a powerful deterrent, complementing professional elimination and exclusion strategies. This is critical for both residential and commercial spaces.

Structural Vulnerabilities and Entry Points

Properties often have structural vulnerabilities that serve as entry points for rodents. These can include gaps around pipes and utilities, cracks in the foundation or walls, damaged screens, ill-fitting doors and windows, and openings around eaves or rooflines. Even small gaps can be large enough for rodents to gain access. Identifying and sealing these entry points is crucial for long-term prevention.

Rodents are remarkably adept at finding and exploiting weaknesses in building structures. Their ability to squeeze through tight spaces or gnaw through materials like wood and plastic allows them to gain entry where you least expect it. Our detailed inspections are designed to locate these hidden vulnerabilities that a homeowner might miss. Properly sealing these areas is a vital step in making your property rodent-proof and preventing future infestations after the current population has been removed. Areas in Sumrall and Columbia face similar challenges.

Health Risks Associated with Rodent Infestations

Beyond property damage, rodent infestations pose significant health risks. Rodents can spread a variety of diseases through their droppings, urine, saliva, and direct contact. Some of the diseases associated with rodents include Hantavirus, Salmonellosis, Leptospirosis, and Lymphocytic Choriomeningitis (LCM). Additionally, allergens from droppings, urine, and dander can trigger asthma and allergy symptoms.

The health implications of a rodent infestation are serious and should not be ignored. Simple exposure to contaminated areas or airborne particles from droppings can lead to illness. Furthermore, rodents can introduce other pests, such as fleas and ticks, which can carry their own diseases. Professional rodent control not only eliminates the pests but also helps mitigate the health risks by facilitating proper cleanup and reducing exposure to contaminants. Protecting the health of your family, employees, or customers is a top priority.

DIY vs. Professional Rodent Control

When faced with a rodent problem, many people consider attempting to handle it themselves using traps, baits, or repellents purchased from local stores. While DIY methods may seem like a cost-effective solution, they often fall short of providing complete and lasting rodent control. Understanding the limitations of DIY and the advantages of professional service is important for making an informed decision about protecting your property.

Limitations of DIY Rodent Control

DIY rodent control methods often only address the visible signs of an infestation rather than the root cause. Trapping a few rodents may provide temporary relief, but it won't eliminate the entire population, especially if they are breeding within your walls. Furthermore, improper use of baits can pose risks to children, pets, and non-target wildlife. Identifying and sealing entry points effectively requires knowledge and experience that most homeowners lack. DIY methods frequently result in ongoing or recurring infestations.

Another significant limitation of DIY is the lack of understanding of rodent behavior and biology. Different rodent species require different control strategies. What works for mice may not be effective for rats. Without proper identification and knowledge, DIY efforts can be ineffective and frustrating. Additionally, cleaning up after a rodent infestation requires specific safety precautions to avoid exposure to harmful pathogens, which many people are not aware of or equipped to handle properly. A professional understands these nuances.

Advantages of Professional Rodent Control

Professional rodent control offers numerous advantages over DIY attempts. Our licensed technicians have the training, experience, and resources to accurately assess the situation, identify the type of rodent, determine the extent of the infestation, and develop a targeted treatment plan. We use professional-grade products and techniques that are more effective than those available to the general public.

Furthermore, professional services include crucial steps like exclusion and prevention, addressing the entry points and underlying reasons for the infestation to prevent future problems. We are knowledgeable about rodent behavior and can anticipate where they are likely to be nesting or traveling. Safety is also a primary concern; we implement control measures in a way that minimizes risk to your family, pets, and the environment. Our goal is a complete and long-term solution, not just a temporary fix. From ant control to termite treatment, professional services offer superior results.

Rodent Control for Businesses in Hattiesburg, MS

Rodent infestations in commercial properties in Hattiesburg can have devastating consequences, going beyond just property damage. Businesses, especially those in the food service industry, hospitality, healthcare, or retail, are particularly vulnerable. A rodent problem can lead to health code violations, damage to inventory, negative reviews, loss of customer trust, and significant financial losses. Protecting your business from rodents is essential for maintaining reputation, compliance, and profitability.

Specific Challenges for Commercial Properties

Commercial properties often present unique challenges for rodent control compared to residential homes. Larger buildings, complex structures, high foot traffic, and the presence of inventory or food products can create more opportunities for rodents to enter and thrive. Businesses also have specific regulatory requirements regarding pest control that must be met. Our commercial rodent control services are tailored to address these complexities.

For example, restaurants face high risks due to the constant presence of food waste and ingredients. Warehouses and distribution centers offer vast spaces for rodents to hide and ample opportunities to damage goods. Retail stores can suffer inventory damage and deter customers. Healthcare facilities have strict cleanliness standards that are severely compromised by rodent activity. We understand these varying needs and develop discreet and effective rodent control plans for all types of commercial properties in Hattiesburg.

Discreet and Effective Commercial Solutions

We understand the importance of discretion when providing pest control services to businesses. Our technicians arrive in unmarked vehicles when requested and work efficiently to minimize disruption to your operations. We implement control methods that are effective in a commercial setting while adhering to all relevant health and safety regulations. Our goal is to eliminate your rodent problem quickly and discreetly, allowing you to focus on running your business.

Our commercial plans often include ongoing monitoring and preventative services to ensure long-term protection. This can involve regular inspections, placement of tamper-resistant bait stations in exterior areas, and recommendations for structural improvements to prevent future entry. We partner with businesses to create a proactive pest management strategy that minimizes risk and maintains a pest-free environment, protecting your brand and bottom line. This proactive approach can even extend to other common commercial pests like cockroaches and silverfish.

Protecting Your Home and Family from Rodents

Your home is your sanctuary, and discovering rodents inside can be incredibly distressing. Beyond the damage and mess, the thought of these pests sharing your living space and potentially spreading diseases is a serious concern. Residential rodent control is about protecting your property, your health, and the well-being of your family, including pets. We provide effective and safe solutions tailored for homes in Hattiesburg, MS.

Common Entry Points in Residential Properties

Identifying how rodents are getting into your home is the first step in effective residential control. Common entry points include gaps under doors, cracks or holes in the foundation, openings around pipes and utility lines, damaged screens on windows or vents, and even through attached garages. Rodents are remarkably agile and can squeeze through surprisingly small openings. A thorough inspection by a professional can reveal these hidden access points.

We often find entry points in areas that homeowners might not regularly inspect, such as crawl spaces, attics, and around exterior utility penetrations. Even seemingly small gaps can be exploited by determined rodents. Sealing these vulnerabilities with appropriate materials like steel wool, caulk, or mesh is a critical step in preventing future infestations. Addressing these entry points is as important as removing the rodents currently inside the home.

Safe and Family-Friendly Treatment Options

When treating residential properties, we prioritize the safety of your family and pets. We utilize control methods and products that are effective against rodents while minimizing risks in a home environment. This may include the strategic placement of snap traps in low-traffic areas, the use of tamper-resistant bait stations outside the home, and exclusion techniques to prevent future entry. Our technicians take great care to apply treatments safely and according to best practices.

We are happy to discuss the treatment options with you and address any concerns you may have, particularly regarding children and pets. We believe in using the least invasive yet most effective methods possible to resolve your rodent issue. Our goal is to eliminate the infestation and restore your peace of mind, ensuring your home remains a safe and healthy environment for everyone, free from the worries of pests like bed bugs or rodents.

Choosing the Right Rodent Control Provider in Hattiesburg

With multiple pest control companies serving the Hattiesburg area, choosing the right one for your rodent control needs is an important decision. You want a provider that is experienced, reliable, uses safe and effective methods, and offers excellent customer service. At Hattiesburg Pest Pros, we pride ourselves on meeting and exceeding these expectations, providing high-quality rodent control in Hattiesburg, MS, that you can trust.

Experience and Expertise Matters

Experience is a key factor in effective rodent control. Seasoned professionals have encountered a wide variety of rodent infestations and know how to accurately diagnose the problem and implement the most effective solutions. Our technicians undergo continuous training to stay up-to-date on the latest pest control techniques and technologies. Our expertise allows us to tackle even the most challenging rodent problems effectively.

Beyond just removing rodents, anexperienced pest control provider understands the nuances of rodent behavior, breeding patterns, and local pressures in the Hattiesburg area. This knowledge allows us to develop more strategic and lasting solutions. We have a proven track record of successfully resolving rodent infestations for homeowners and businesses across Hattiesburg and surrounding areas like Petal and Sumrall. Trusting an experienced professional saves you time, money, and frustration in the long run compared to ineffective DIY attempts.

Commitment to Safety and Environmental Responsibility

A responsible pest control provider prioritizes safety for their clients and the environment. We use products and methods that are registered and approved for use, following label instructions precisely. We take precautions to minimize exposure to non-target animals and ensure that our treatments are applied safely in and around your property. Environmental responsibility is a core value of our practice.

We continuously evaluate our methods and products to ensure they are effective while also being as environmentally conscious as possible. Integrated Pest Management (IPM) principles guide our approach, emphasizing non-chemical methods like exclusion and sanitation whenever possible, and using targeted chemical treatments only when necessary and in a controlled manner. Choosing a provider with a strong commitment to safety and the environment gives you peace of mind.

Excellent Customer Service and Support

Quality rodent control service extends beyond just the treatment itself. Excellent customer service, clear communication, and ongoing support are equally important. From your initial contact with us, we strive to provide a positive and informative experience. We listen to your concerns, answer your questions, and keep you informed throughout the entire process.

Our commitment to customer satisfaction is unwavering. We stand behind our work and are dedicated to ensuring you are happy with the results. If you have any concerns or questions after our visit, we are readily available to provide support and address them. Building lasting relationships with our clients in Hattiesburg is a priority for us. We aim to be your trusted partner for all your pest control needs, from rodent issues to spider removal and mosquito control.

Take Action Against Rodents Today!

Don't allow rodents to compromise the safety, health, and value of your Hattiesburg property any longer. A rodent infestation is a problem that will not resolve itself; it requires professional intervention to achieve effective and lasting results. The longer you wait, the more damage and potential health risks can occur.

Contact Hattiesburg Pest Pros today to schedule a comprehensive inspection and take the first step towards a rodent-free property. Our expert team is ready to assess your unique situation, develop a customized treatment plan, and implement proven strategies to eliminate rodents and prevent their return. Protect your investment and ensure the well-being of everyone on your property.

Call us now at (601) 205-7340 or fill out our online contact form to get started. Let Hattiesburg Pest Pros be your trusted partner in effective and reliable rodent control in Hattiesburg, MS. We are committed to delivering the results you need for a truly pest-free environment. Don't delay — secure your property today!